--- title: ""When we have them": Writing honest marketing for contact APIs – Invenitor" description: "Write honest contact API marketing with when we have them language – coverage, empty means not found, no invented hit rates. Trust buyers before the buy." url: https://invenitor.com/blog/when-we-have-them-writing-honest-marketing-for-contact-apis agents: https://invenitor.com/llms.txt mcp: https://api.invenitor.com/mcp --- [Blog](https://invenitor.com/blog) Oct 26, 2026 · 9 min read · Product # "When we have them": Writing honest marketing for contact APIs "When we have them": writing honest marketing for contact APIs – coverage claims, empty means not found, and found-only billing without vanity hit-rate percentages. On this page 1. [What "when we have them" means in public copy](#what-when-we-have-them-means-in-public-copy) 2. [Copy rules that match the product](#copy-rules-that-match-the-product) 3. [Words to retire (and what replaces them)](#words-to-retire-and-what-replaces-them) 4. [Why desks punish dishonest demos](#why-desks-punish-dishonest-demos) 5. [How content and sales stay aligned](#how-content-and-sales-stay-aligned) 6. [What should you do next?](#what-should-you-do-next) 7. [Procurement one-liner](#procurement-one-liner) 8. [Worked rewrite: hero before/after](#worked-rewrite-hero-before-after) 9. [Sales enablement card](#sales-enablement-card) Most contact-API landing pages sell certainty. Hit rates. Guarantees. Screenshots of inboxes that somehow always fill. Buyers who run desks already know that language is theater. **When we have them** is the opposite claim: coverage coverage, honest empties, and marketing that matches the API contract. Invenitor is a people search and lookup API, not a sales cloud. Profile URL in; email, phone, or links out **when we have them**; empty means not found. We do not publish hit-rate percentages. Coverage varies by profile – and that variance belongs in the copy, not in a footnote after the purchase. Honesty pillar: Empty Means Not Found – Why Guessed Emails Break outreach. Primary fields: One Primary Contact, Never Invented. Billing semantics: Credits, Empty Results, and Timeouts. Trust buyers: [Trust Checklist Before You Buy Any Contact API](https://invenitor.com/blog/trust-checklist-before-you-buy-any-contact-api). Category: [What a Contact Lookup API Actually Does](https://invenitor.com/blog/what-is-a-contact-lookup-api). ## What "when we have them" means in public copy | Claim style | Buyer hears | Honest alternative | | ------------------------ | ------------------- | ------------------------------------- | | "95% emails found" | Guaranteed coverage | Coverage – contacts when we have them | | "Never miss a lead" | Invented fills OK | Empty means not found | | "Unlimited enrichment" | Seat tax forever | Prepaid found-only credits | | "AI verifies everything" | Magical certainty | Documented empty + error paths | Marketing that invents certainty trains desks to invent contacts when the API returns empty. That breaks placements, brand trust, and WhatsApp hygiene. Layer clarity: [Contact Lookup API vs CRM vs Sequencer](https://invenitor.com/blog/contact-lookup-api-vs-crm-vs-sequencer-pick-the-right). Pay-per-lookup definition: [What Is Pay-Per-Lookup Pricing?](https://invenitor.com/blog/what-is-pay-per-lookup-pricing). ## Copy rules that match the product 1. Lead with the job: profile URL → contact fields when found – hub [LinkedIn or GitHub Profile URL → Contact Lookup API](https://invenitor.com/blog/linkedin-github-contact-lookup-api). 2. Say coverage out loud. Coverage varies. Do not invent a percentage. 3. Separate empty completed finds from errors and timeouts – Credits, Empty Results, and Timeouts. 4. Price in INR packs buyers can sample – , [INR Credit Packs](https://invenitor.com/blog/inr-credit-packs-for-contact-lookup-how-razorpay-pricing-feels), [25 to 1,000 Credits](https://invenitor.com/blog/25-to-1-000-credits-choosing-an-inr-pack-size). 5. Point agents and builders to the same contract – , . ## Words to retire (and what replaces them) Retire "guaranteed," "always," "100%," and "verified for every profile" unless you can prove each row. Replace with **when we have them**, **empty means not found**, and **found-only credits**. Primer: [What Are API Credits in Enrichment Products?](https://invenitor.com/blog/what-are-api-credits-in-enrichment-products). Seat contrast: [Seat Subscriptions vs Pay-Per-Lookup Credits](https://invenitor.com/blog/seat-subscriptions-vs-pay-per-lookup-credits-a-cost-model). No-seat rail: [No Monthly Plan Contact Enrichment](https://invenitor.com/blog/no-monthly-plan-contact-enrichment-who-it-fits-and-who), [Pay-as-You-Go Contact APIs](https://invenitor.com/blog/pay-as-you-go-contact-apis-for-teams-that-hate). ## Why desks punish dishonest demos ## How content and sales stay aligned Blog, pricing tiles, OpenAPI, and MCP docs must share empty semantics. Keys: [Rate Limits and Keys](https://invenitor.com/blog/rate-limits-and-keys-operating-a-contact-lookup-api-in). ## What should you do next? Rewrite one hero line with **when we have them**. Link and . Run five free lookups on real URLs. Leave empties empty. Size a pack from found history – not from a vanity percentage. ## Procurement one-liner We buy a soft-mesh contact lookup API marketed with when-we-have-them language – empty means not found, found-only credits, no invented hit rates. ## Worked rewrite: hero before/after ## Sales enablement card Print found-only billing and when-we-have-them on one card. Refuse invent-on-empty demos. Category: [What a Contact Lookup API Actually Does](https://invenitor.com/blog/what-is-a-contact-lookup-api). ## Questions What does "when we have them" mean for contact APIs?+ Contacts return only when the coverage has them. Empty means not found – not a prompt to invent emails. Why avoid publishing hit-rate percentages?+ Coverage varies by profile and changes over time. A fixed % in marketing trains buyers to expect certainty the API cannot promise. How should pricing pages talk about empties?+ State found-only rules clearly. Empty completed finds and error/timeout paths should not be sold as guaranteed spends. Is honest marketing slower to convert?+ It converts desks that already distrust vanity demos – boutique services, freelancers, and builders who ship empty states. What copy should replace "guaranteed enrichment"?+ Coverage, when we have them, empty means not found, prepaid found-only credits. Where should buyers verify the contract?+ /docs for REST, /mcp.md for agents, /pricing for packs, plus the trust checklist and credits pillar posts. How does this relate to Invenitor's brand?+ A people search and lookup API, not a sales cloud – marketing must match that product shape. ## Find the person you need Describe who you need in one sentence. Your first search is free, and you pay only for contacts we find [Find people free](https://invenitor.com/login?from=https%3A%2F%2Fpeople.invenitor.com%2Fsearch&x=w7&q=c5&z=g1)[See pricing](https://invenitor.com/pricing?x=w7&q=c5&z=g2) ## Keep reading - [Nov 4, 2026 · ProductNever make one up: Editorial standards for enrichment content teamsNever make one up: editorial standards for enrichment content teams – ban invented demo contacts, hit-rate claims, and marketing that contradicts the API.](https://invenitor.com/blog/never-make-one-up-editorial-standards-for-enrichment-content-teams) - [Oct 21, 2026 · ProductWhat is pay-per-lookup pricing?What is pay-per-lookup pricing?](https://invenitor.com/blog/what-is-pay-per-lookup-pricing) - [Oct 15, 2026 · ProductTrust checklist before you buy any contact APITrust checklist before you buy any contact API – found-only credits, written billing.](https://invenitor.com/blog/trust-checklist-before-you-buy-any-contact-api)