Glossary
What is a decision maker in sales?
A decision maker is the person at an organisation who can say yes to your proposal and approve the money or time it needs.
By Invenitor team. Updated .
How do you find the decision maker?
Start with who owns the problem you solve, not who has the biggest title. At a ten person company it is often the founder. At a large company it is usually a team head, with others who can block the decision. See how to find the right person at a company.
What if you reach the wrong person?
Ask them who handles this. A short, polite question often gets a name, and it gives you a good opening line for your next message.